- Ewing, Elizabeth (1971). Fashion in Underwear. London: Batsford. ISBN 978-0-7134-0857-7.
- Love, Susan M.; Lindsey, Karen (2000). Dr. Susan Love’s Breast Book (3rd ed.). Cambridge, Massachusetts: Perseus Publishing. ISBN 978-0-7382-0235-8.
- Pedersen, Stephanie (2004). Bra: A Thousand Years of Style, Support and Seduction. Newton Abbot, England: David & Charles. ISBN 978-0-7153-2067-9.
- ——— (2001). The Corset: A Cultural History. New Haven, Connecticut: Yale University Press. ISBN 978-0-300-09953-9.
- Summers, Leigh (2001). Bound to Please: A History of the Victorian Corset. Oxford: Berg. ISBN 978-1-85973-510-7.
- Warner, Lucien T. (1948). Always Starting Things: Through 75 Eventful Years. Bridgeport, Connecticut: Warner Brothers. OCLC .
- Yu, W.; Fan, J.; Harlock, S. C.; Ng, S. P. (2006). Innovation and Technology of Women’s Intimate Apparel. Boca Raton, Florida: CRC Press. ISBN 978-0-8493-9105-7.
buy Bra Online
Bra for women — Combining Comfort with Fashion
The most essential part of a woman’s outfit is her bra. While all other clothes can be replaced, adjusted and compensated; a bra needs to be absolutely perfect. Right from fitting to style to colour, every aspect of a bra contributes to your comfort and fashion. Right from when you hit puberty, it is essential to take care of your body. Teenager bras actually aid your growth, health and even your style – making sure you look the way you want to.
More the Merrier!
There are so many types of bras that it can be a little confusing to pick the right one, especially when you don’t know what alternatives may be out there. This is why at Myntra, we have a page specifically for bras. So you can see all the available variants in one place before you make a decision. We have over 70 brands to make sure you find something that caters to your need as well as your budget.
Gotta Buy Them All
Here are some types of bras you can find on Myntra:
- Sports bra: Whether you are just trying to get accustomed to bras or you want to go for a jog, a sports bra is your answer. Immensely comfortable, this bra is ideal for times when you need to relax or engage in any physical activity. For extra comfort, you could wear it with a pair of briefs and leggings.
- Backless bra: This is the most important bra you’ll need for your party wear. When you are wearing an outfit that is deep in the back, or has a transparent back – it is best to wear a backless bra to avoid having your bra ruin the dress. These can either be transparent bras or stick on bras. With this on, you can show off your back without worrying about any peeking bras! We recommend wearing this with halter neck dresses.
- Push up bras: When you need a little lift me up, these bras have got your back. They have extra padding so that your hourglass figure is not compromised because of your clothing. You can wear it underneath a classic tank top. Put on some palazzo pants to go with the outfit.
- Tee shirt bras: For ideal fitting, comfort and coolness, you should always wear a T-shirt bra. This is a wardrobe staple. These bras are not just good for wearing under T-shirts but for anything that has sleeves – shirts, dresses, tops etc. It is best suited for all-day hassle free wear.
There are many other types of bras – some are lacey, some are called bralettes and can even be worn as tops, some are seamless. But these all fit into the main categories. With this insight on bras with you now, always be sure to get the right bras for yourself, and use them at the appropriate occasion to avoid discomfort. As for delivering it to you, Myntra makes sure to give you the best at your doorstep.
Bodice (French: brassière) from 1900
The term brassiere was used by the Evening Herald in Syracuse, New York, in 1893. It gained wider acceptance in 1904 when the DeBevoise Company used it in their advertising copy—although the word is actually Norman French for a child’s undershirt. In French, it is called a soutien-gorge (literally, «throat-supporter»). It and other early versions resembled a camisole stiffened with boning.
Vogue magazine first used the term brassiere in 1907, and by 1911 the word had made its way into the Oxford English Dictionary. On 3 November 1914, the newly formed US patent category for «brassieres» was inaugurated with the first patent issued to Mary Phelps Jacob. In the 1930s brassiere was gradually shortened to bra.
Wearing a garment to support the breasts may date back to ancient Greece. Women wore an apodesmos, later stēthodesmē,mastodesmos and mastodeton, all meaning «breast-band», a band of wool or linen that was wrapped across the breasts and tied or pinned at the back. Roman women wore breast-bands during sport, such as those shown on the mosaic (also known as the «Bikini mosaic»).
Roman women wearing breast-bands during sport, Villa Romana del Casale, Sicily, 4th century AD
Fragments of linen textiles found in East Tyrol in Austria dated to between 1440 and 1485 are believed to have been bras. Two of them had cups made from two pieces of linen sewn with fabric that extended to the bottom of the torso with a row of six eyelets for fastening with a lace or string. One had two shoulder straps and was decorated with lace in the cleavage.
From the 16th century, the undergarments of wealthier women in the Western world were dominated by the corset, which pushed the breasts upwards. In the later 19th century, clothing designers began experimenting with alternatives, splitting the corset into multiple parts: a girdle-like restraining device for the lower torso, and devices that suspended the breasts from the shoulder to the upper torso.
Ladies’ Home Journal, October 1898
Women have played a large part in the design and manufacture of the bra, accounting for half the patents filed. The Dresden-based German, Christine Hardt, patented the first modern brassiere in 1899. Sigmund Lindauer from Stuttgart-Bad Cannstatt, Germany, developed a brassiere for mass production in 1912 and patented it in 1913. It was mass-produced by Mechanische Trikotweberei Ludwig Maier und Cie. in Böblingen, Germany.[failed verification] In the United States, Mary Phelps Jacob received a patent in 1914 for the first brassiere design that is recognized as the basis for modern bras. Mass production in the early 20th century made the garment widely available to women in the United States, England, Western Europe, and other countries influenced by western fashion. Metal shortages in World War I encouraged the end of the corset.
Brassieres were initially manufactured by small production companies and supplied to retailers. The term «cup» was not used until 1916, and manufacturers relied on stretchable cups to accommodate different sized breasts. Women with larger or pendulous breasts had the choice of long-line bras, built-up backs, wedge-shaped inserts between the cups, wider straps, power Lastex, firm bands under the cup, and light boning.
In October 1932, the S.H. Camp and Company correlated the size and pendulousness of breasts to letters A through D. Camp’s advertising featured letter-labeled profiles of breasts in the February 1933 issue of Corset and Underwear Review. In 1937, Warner began to feature cup sizing in its products. Adjustable bands were introduced using multiple hook and eye closures in the 1930s. By the time World War II ended, most fashion-conscious women in Europe and North America were wearing brassieres, and women in Asia, Africa, and Latin America began to adopt it.
An urban legend that the brassiere was invented by a man named Otto Titzling («tit sling») who lost a lawsuit with Phillip de Brassiere («fill up the brassiere») originated with the 1971 book Bust-Up: The Uplifting Tale of Otto Titzling and the Development of the Bra and was propagated in a comedic song from the movie Beaches.
- «Empire Corset». Evening Herald. Syracuse. March 1893.
Still of course the short-waisted gowns mean short-waisted corsets and those ladies who wish to be in the real absolute fashion are adopting for evening wear the six-inch straight boned band or brassiere which Sarah Bernhardt made a necessity with her directoire gowns.
- ^ , p. 186.
- , p. 9.
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- , p. 111.
- , p. 73.
- ; , p. 101.
- ^ Franklin, Deborah (October 1992). «Vanities: Femininity’s Seamy Underside». Health. Vol. 6 no. 6. San Francisco: Time. pp. 24–30.
- ^ , p. 224.
- [permanent dead link]
- ; .
- ^ .
- , p. 32.
- , pp. 30–32; , p. 58.
- , p. 38.
- ^ .
- ^ Duffett, Judith (October 1968). «WLM vs. Miss America». Voice of the Women’s Liberation Movement. p. 4.
- Boucher, John L. (8 September 1968). «Bra-Burners Blitz Boardwalk». (Atlantic City) Press.
- , pp. 109–110.
- ^ .
- , p. 130.
- Douglas, Susan (1994). Where the Girls Are: Growing Up Female with the Mass Media. New York: Random House. p. 160. Cited in , p. 130.
- ; .
- , p. 79.
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- ^ , p. 192.
- Cited in , p. 31.
- , pp. 30–32.
- Burns-Ardolino, Wendy (2007). Jiggle: (Re)Shaping American Women. Lanham, Maryland: Lexington Books. ISBN 978-0-7391-1299-1.
- Campbell, W. Joseph (2010). Getting It Wrong: Ten of the Greatest Misreported Stories in American Journalism. Berkeley, California: University of California Press. ISBN 978-0-520-26209-6.
- Collins, Gail (2003). America’s Women: Four Hundred Years of Dolls, Drudges, Helpmates, and Heroines. New York: HarperCollins.
- Eisenberg, Ted; Eisenberg, Joyne K. (2012). The Scoop on Breasts: A Plastic Surgeon Busts the Myths. Philadelphia, Pennsylvania: Incompra Press. ISBN 978-0-9857249-0-0.
- Farrell-Beck, Jane; Gau, Colleen (2002). Uplift: The Bra in America. Philadelphia: University of Pennsylvania Press. ISBN 978-0-8122-3643-9.
- Greer, Germaine (2001) . The Female Eunuch. New York: Farrar, Straus and Giroux. ISBN 978-0-374-52762-4.
- Jenkins, Simon P. R. (2005). Sports Science Handbook: The Essential Guide to Kinesiology, Sport and Exercise Science. 1. Multi-Science Publishing. ISBN 978-0-906522-36-3.
- Kornblum, William (2011). Sociology in a Changing World (9th ed.). Belmont, California: Wadsworth Cengage Learning. ISBN 978-1-111-30157-6.
Leoty, Ernest (1893).
Le Corset à travers les âges [The Corset Through the Ages] (in French). Paris: Paul Ollendorf – via Wikisource.
- Luciani, Jene (2009). The Bra Book: The Fashion Formula to Finding the Perfect Bra. Dallas, Texas: BenBella Books. ISBN 978-1-933771-94-6.
- Scott, Lesley (2010). Lingerie: A Modern Guide. London: Quantum Publishing. ISBN 978-0-7858-2672-9.
- Steele, Valerie (2010). The Berg Companion to Fashion. Oxford: Berg Publishers. ISBN 978-1-84788-592-0.
Apparel company Ruby Ribbon surveyed 3,000 women in 2014 in advance of National No Bra Day about their attitudes towards their breasts and bras. Among respondents, 92 percent said they simply want support and comfort and are less interested in sex appeal or fashionable colors and designs. Twenty-one percent rated their bra «An Enemy – I wish I had never met her», and nearly half (46 per cent) answered, «A Business Partner – I put up with her». When asked to describe their bra in one word, the most popular term was «uncomfortable». Many women look forward to the time of day when they can take off their bra.
Some women experience generalized breast discomfort and tenderness from fibrocystic breast changes, and their breast tissue is often described as «lumpy», «rope-like», or «doughy». Doctors often recommend that women wear a well-fitted, supportive bra to help resolve the symptoms.
Biomechanical studies have demonstrated that, depending on the activity and the size of a woman’s breast, when she walks or runs braless, her breasts may move up and down by 4 to 18 centimetres (1.6 to 7.1 in) or more, and also oscillate side to side.
Researchers have also found that as women’s breast size increased, they took part in less physical activity, especially vigorous exercise. Few very-large-breasted women jogged, for example. To avoid exercise-related discomfort and pain, medical experts suggest women wear a well-fitted sports bra during activity. Researchers also recommend that large-breasted women consider «swimming and other water-based activities like aqua aerobics or deep water running. The buoyant forces of the water slow the downward movement of breasts,» reduce exercise‐induced breast motion, and lessen breast-related discomfort.
Women with large, sagging breasts have a harder time finding a well-fitting bra and are more likely to experience pain and discomfort
Women sometimes wear bras because they mistakenly believe they prevent breasts from sagging (ptosis) as they get older. Physicians, lingerie saleswomen, teen girls, and adult women used to believe that bras were medically required to support breasts. In a 1952 article in Parents’ Magazine, Frank H. Crowell wrote that it was important for teen girls to begin wearing bras early. This would prevent sagging breasts, stretched blood vessels, and poor circulation later on.
This belief was based on the incorrect idea that since breasts cannot anatomically support themselves, wearing a brassiere makes a difference as a woman ages. But researchers, bra manufacturers, and health professionals cannot find any evidence to support the idea that wearing a bra for any amount of time decreases breast sagging. Bra manufacturers are careful to claim that bras only affect the shape of breasts while they are being worn. The key factors influencing breast ptosis over a woman’s lifetime are cigarette smoking, her number of pregnancies, gravity, higher body mass index, larger bra cup size, and significant weight gain and loss.